Creating a brand and web app for a Swiss start up
Evopack, a Swiss/German start-up, asked me to build a brand and website to represent their revolutionary and sustainable packaging solutions. As part of this, I created a custom design system and built their web app using React, SCSS, Figma and TypeScript.
Project goals
01
Brand recognition and contact
The challenge for this project was building a new brand and e-commerce site at the same time. Therefore I had to marry the emotional and technical requirements of a fledgling brand.
02
Modern and scalable
The challenge for this project was building a new brand and e-commerce site at the same time. Therefore I had to marry the emotional and technical requirements of a fledgling brand.
03
Maintainable
Evopack is a multi-national company, operating in English, German and French. They needed a digital estate that they can easily update, including allowing customers to translate content between different languages.
EVOPACK wanted to differentiate themselves with a sustainable angle from the traditional chemical industry while conveying reliability and trust. I began by exploring various themes for the logo, such as incorporating DNA, evolution, arrows, preservation, nature and movement.identifying themes Everything started off with the logo
The agreed upon brand strategy focuses on being personal, innovative and professional.
To minimise design and development work, EVOPACK's resulting design system is based on atomic design principles.
Building connections — We included features on all pages to promote engagement with potential customers and investors.
Reusable page structures allowed EVOPACK's website to be built quickly and easily scaled.
The web app needed to support multiple languages — such as English, German and French — so we built language context into the app which users can easily toggle between.
Eventually we migrated the website to Webflow and connected it to the in-built CMS so that any team member could easily manage the website going forward.
One of the main lessons learned from this project is the importance of pre-agreed checkpoints and customer feedback. Agreeing on deadlines for each deliverable and reviewing them before proceeding to the next stage helped us move forward while minimising revisions.
