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The launch of the new EE rebrand saw the business go from selling mobile phones and data to a vast range of consumer electronics and services. The business needed a new journey to direct marketing traffic to and to convey the new direction of the brand.

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We began by meeting key stakeholders to understand the overarching purpose of the campaign and our key selling points, so that we could brainstorm potential ideas.

We explored potential creative directions to show how new EE fits into peoples' everyday lives in lots of different ways.

We leveraged reusable components and patterns so that we could work more efficiently and develop the journeys faster.

Next, we used moderated and unmoderated user testing to assess whether users comphredended the key campaign messages and observe how they navigated around the new journeys.

Iterated. Retested. Now on to the launch. We knew there would be a tight turnaround when the campaign assets came in so we agreed on exact file requirements, tested using placeholder content and connected the pages to the CMS for fast editing.

The wins and mistakes during this project taught me a lot about the importance of defining a clear art direction for an experience early on in the process.

That’s all for this one.
Fancy one of these next?

Three phones showing the updated order confirmation page UI

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A laptop and phone showing the EVOPACK web app

Creating new journeys to support a £50 million brand launch

Project goals

Educate users about the new brand

Drive traffic to sales journeys

Learn about our users

Challenges

Balance numerous commercial messages

Late delivery timelines for launch assets

We began by meeting key stakeholders to understand the overarching purpose of the campaign and our key selling points, so that we could brainstorm potential ideas.

We explored potential creative directions to show how new EE fits into peoples' everyday lives in lots of different ways.

We leveraged reusable components and patterns so that we could work more efficiently and develop the journeys faster.

Next, we used moderated and unmoderated user testing to assess whether users comphredended the key campaign messages and observe how they navigated around the new journeys.

Iterated. Retested. Now on to the launch. We knew there would be a tight turnaround when the campaign assets came in so we agreed on exact file requirements, tested using placeholder content and connected the pages to the CMS for fast editing.

The wins and mistakes during this project taught me a lot about the importance of defining a clear art direction for an experience early on in the process.

That’s all for this one.Fancy one of these next?

Improving the UX and conversion of EE's confirmation page

Creating a new brand and web app from scratch for a Swiss start up

I work across design and development to ensure the best possible experience

Affinity Publisher

Photoshop

Adobe XD

Protopie

After Effects

Affinity Photo

Spline

Adobe Illustrator

HTML5

React

JavaScript

TypeScript

Next.js

Figma

Framer

Affinity Designer

CSS3

Webflow

Jest

Sass

Git

jQuery

GraphQL

GitLab

Navigation

Let's connect

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That’s all for this one.
Fancy one of these next?

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